Westlake Case Study Example | Topics and Well Written Essays - 1000 words

Westlake - Case Study Example Price of recreational activities of Westlake Lanes was affordable which contributed a lot in attracting customers from all income groups. Pricing strategy of this company helped to strengthen its business position. Westlake Lane also had fooding facilities. It sold Pizza, soda etc in their bowling zone (Hamermesh and Zalosh, 2012). This acted as strength to the business by satisfying its customers through different products and services. The company incurred a huge cost for maintaining its recreational activities. Low sale of these activities weaken the business position and lower the company’s profit. For a long period of time the company was operating its business activities by taking different types of loan from the market. In many cases Westlake Lane was unable to repay the loans which hampered its revenue. Strategies in which the company operated its business process were not effective enough to improve the business condition. For its inefficient business process the company incurred huge losses which weaken the business position. The operational activities of Westlake Lane were not managed properly which resulted in rise of cost in its business process. General expenses of the company were very high. Productivity of its employees was very low. As a result the company delivered low quality of products and services to its customers. There was no strong long term strategy for the company to improve or stre ngthen its business position. Westlake Lanes is into a developing industry. This attractive industry provides huge growth opportunities to the company. Westlake Lanes is into the business for past 30years. So it acts as a strong barrier to different small companies in this industry. The loyal customer base of this firm helps it to improve business position. Westlake Lanes is a family owned business which provides different opportunities to the company to